In line with other companies, Coca-Cola's marketing strategy revolves around the four Ps: product, promotion, price, and place. However, the company's approach to the marketing mix strategy is also a key factor in its success. Overall, this article has highlighted the marketing strategy of Coca-Cola, shedding light on the company's impressive
After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Coca-Cola Company by evaluating the company's mission, vision, values, and goals. To do this, observe the
Facebook: “People use Facebook to stay connected with friends and family, to discover what’s going on in the world and to share and express what matters to them.”. Coca-Cola: “Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit.”.
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